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The Strategic Appointment of Salil Hajarnis at Poonawalla Fincorp

Writer's picture: Beulah FernandesBeulah Fernandes

In the world of banking, where efficiency and customer satisfaction are paramount, Poonawalla Fincorp’s decision to appoint Salil Hajarnis as Chief Technology Officer (CTO) signals a crucial step toward leveraging technology to meet modern demands. Effective December 10, 2024, Salil’s leadership will drive Poonawalla Fincorp’s technology strategy, streamlining processes and delivering enhanced customer solutions in the competitive non-banking financial company (NBFC) space.

A Shift Toward Digital Banking and AI Solutions

As someone who’s worked in banking for years, I can’t overstate how important it is for financial institutions to adopt new technologies — from AI-driven platforms to automation. Salil’s extensive background in driving AI and platform modernization at both Fiserv and Capgemini positions him as an ideal leader to oversee Poonawalla Fincorp’s digital transformation. In today’s banking environment, the ability to adapt and innovate is crucial for staying competitive, and Salil’s track record of streamlining operations and enhancing customer satisfaction makes him a great fit for the role.

The Role of Technology in Customer-Centric Financial Services

With customer experience now at the forefront of banking strategy, digital solutions have become essential in providing timely, personalized services. Salil’s appointment ensures that Poonawalla Fincorp will focus on creating a more efficient and customer-centric experience. Through AI-driven credit risk assessments, faster loan approval systems, and more personalized offerings, Salil’s influence will help the company position itself as a leader in the evolving financial services industry.

Poonawalla Fincorp’s Vision for the Future

Poonawalla Fincorp is taking a strategic leap by bringing in someone like Salil to lead its technological advancements. The key to success in the financial sector is not just offering competitive products, but ensuring that operational efficiency, data management, and customer experience are at the core of those products. Salil’s leadership will undoubtedly help the company solidify its position as an innovative and customer-focused NBFC.


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